Smartlook is shutting down
Smartlook is being wound down as a standalone product. Its data will be deleted on 30 September 2027 and will not be migrated to Splunk. Here are the dates from Smartlook's own FAQ and what to do before them.
Facts about other products on this page were last checked against their own websites on . Prices and limits change; follow the source links before you decide.
The timeline
| Date | What happens |
|---|---|
| 31 May 2026 | End of sale. No new paid subscriptions. |
| 31 August 2026 | End of contract renewals. No renewals or expansions. Paid plans end at their current term or next renewal date. |
| 31 August 2027 | Last day of support. All remaining paid subscriptions end. |
| 30 September 2027 | Platform decommissioned. All remaining customer data is deleted. |
After a paid subscription ends, the account drops to the free plan, with its limits, until 30 September 2027.
Source: Smartlook’s “The Future of Smartlook” FAQ, which now appears on smartlook.com (the old pricing page redirects there).
Your data will not move to Splunk
Smartlook says Splunk will not migrate historical data to Digital Experience Analytics in Splunk Observability Cloud, and existing subscriptions will not be transitioned automatically. Smartlook recommends exporting with its REST API before your paid subscription ends, and in any case no later than 31 August 2027.
What to do now
- Export what you need to keep. Create a REST API token in Smartlook and pull the data you rely on. Do it while you are still on a paid plan, because the free plan has limits.
- Decide what you actually used. Session replay, heatmaps, funnels and mobile SDKs point to different replacements.
- Run the replacement in parallel for a few weeks before your Smartlook plan ends, so you have recent sessions on day one.
Replacements
- Session replay, heatmaps and funnels, hosted: Splunk’s Digital Experience Analytics is Smartlook’s official successor. Microsoft Clarity is free. Hotjar has a free plan with 200k monthly sessions.
- Self-hosted: Umami (analytics with replay and heatmaps), PostHog (product suite), OpenReplay (developer-focused, includes mobile) and Replayowl (web session replay only).
Compared in detail in Hotjar alternatives, which covers the same tools.
Can Replayowl import Smartlook recordings?
No, not today. Smartlook’s export and Replayowl’s recording format are different, and we have not built a converter. If importing old recordings would decide this for you, tell us in an issue.