Smartlook alternatives, compared

The short answer

• You want the official successor: Splunk’s Digital Experience Analytics, inside Splunk Observability Cloud. Nothing moves over automatically.
• You want it free, for web and mobile apps: Microsoft Clarity.
• You used funnels and events as well as replay, on web and mobile: PostHog.
• You used it to debug an app: LogRocket.
• You only recorded a website and want heatmaps: Hotjar or Mouseflow.
• You only need web replay and want the recordings on your own infrastructure: Replayowl.

We build Replayowl, so we are not neutral. Every figure below comes from the vendor’s own pages as they read on the date above.

The Smartlook timeline

Date	What happens
31 May 2026	End of sale: no new Smartlook subscriptions are sold
31 August 2026	Last day to renew a contract
31 August 2027	Last day of support; all remaining paid subscriptions end
30 September 2027	The platform is deactivated and all remaining customer data is deleted

Splunk will not migrate historical data, and subscriptions do not transition automatically. Export what you need through the Smartlook APIs while you are still on a paid plan. The sign-up form still creates free accounts. Source: smartlook.com. The full checklist is on Smartlook is shutting down.

At a glance

Tool	Web replay	Mobile app replay	Heatmaps	Free option	Self-hosted
Microsoft Clarity	Yes	Android, iOS, React Native, Flutter	Yes	Free, no paid plan	No
PostHog	Yes	Android, iOS, React Native, Flutter	Yes	5,000 recordings a month	Yes, officially unsupported
LogRocket	Yes	Android, iOS, React Native, Flutter, Ionic, Expo	Yes, from Core	1,000 sessions a month	Enterprise only
Hotjar	Yes	Through Contentsquare’s mobile SDK	Yes	200k sessions a month, 5% recorded, max. 10k	No
Mouseflow	Yes	No	Yes	500 sessions a month	No
Replayowl	Yes	No	No	1,000 hosted sessions a month, or free self-hosting	Yes, AGPL-3.0

Splunk Digital Experience Analytics

Smartlook names Digital Experience Analytics, part of Splunk Observability Cloud, as where its tools continue. It is generally available and is set up with Splunk’s Browser RUM agent 2.0.0 or later, not the Smartlook SDK, so it is a new installation either way. Pick it if your company already runs Splunk. Source: Smartlook FAQ. Details and pricing notes are in Replayowl vs Smartlook.

Microsoft Clarity

Clarity is free with no paid plan, records websites and Android, iOS, React Native and Flutter apps, and includes heatmaps. Recordings are kept for 30 days, favourites and a random sample for up to 9 months. Data is stored in Microsoft Azure, and you and Microsoft are independent controllers of it. Visitors in the EEA, UK and Switzerland need a consent signal before full replays work. Sources: Clarity FAQ, terms. More in Replayowl vs Clarity.

PostHog

PostHog covers the most of what Smartlook did: replay on web and mobile, product analytics with funnels and events, heatmaps, plus feature flags and experiments. The first 5,000 recordings a month are free, then $0.005 per recording and less with volume. Free recordings are kept for 1 month, pay-as-you-go ones for 90 days. Cloud data is stored in the US or the EU. Sources: pricing, mobile replay. More in Replayowl vs PostHog.

LogRocket

LogRocket records web and mobile apps and adds error tracking, performance monitoring and product analytics. Its free plan has 1,000 sessions a month; Core starts at $83 a month for 10,000 sessions billed yearly and includes heatmaps. Source: pricing. More in LogRocket alternatives.

Hotjar

Hotjar, now sold by Contentsquare, has a free plan with 200k sessions a month, of which 5% are recorded, up to 10k replays. Growth starts at $49 a month, or $39 billed yearly, for 7k sessions. Heatmaps, funnels and surveys are on every plan. Contentsquare documents iOS and Android replay SDKs, but the pricing page gives no mobile limits. Source: pricing. More in Hotjar alternatives and Replayowl vs Hotjar.

Mouseflow

Mouseflow is web only. Its free plan records 500 sessions a month with one month of history; Essential costs $25 a month billed yearly ($39 monthly) for 5,000 sessions with three months of history. Click, scroll and geo heatmaps are on every plan. Source: pricing. More in Replayowl vs Mouseflow.

Replayowl

Replayowl is web session replay only, under AGPL-3.0. The hosted service is free for 1,000 sessions a month and $29 a month for 10,000. Self-hosted, it runs as one Cloudflare Worker with recordings in your own bucket, so nothing depends on another vendor’s roadmap.

It records whole sessions across pages, console errors and rage clicks, and lets you search by your own user ID. It does not do mobile apps, heatmaps or funnels. If those were the parts of Smartlook you used, pick one of the tools above. Try it in the live demo.

Before you switch

No tool can import Smartlook recordings. Add the new tool next to Smartlook, pass the same user ID to both, and run them together for a few weeks so you keep history while you check the new replays. Then export what you need from Smartlook before your paid plan ends.

How we checked

We checked every figure on this page on 6 November 2026, the date at the top, against each vendor’s own pricing, documentation and terms pages, which are linked in each section. Prices are list prices in US dollars as the pages showed them to us; other regions may see other currencies, and tax can be added at checkout. We compared what the vendors publish and did not run benchmark tests of these tools. We build Replayowl, so we are not neutral; its figures come from our own pricing and docs. Smartlook’s timeline and Hotjar’s prices were checked again on 8 November 2026 and had not changed.

Questions and answers

Is Smartlook shutting down?

Yes. Smartlook stopped selling new subscriptions on 31 May 2026 and renewals on 31 August 2026. Support and all paid subscriptions end on 31 August 2027, and on 30 September 2027 the platform is deactivated and all remaining customer data is deleted. See Smartlook is shutting down.

Will my Smartlook data move to Splunk?

No. Splunk will not migrate historical data, and subscriptions do not transition automatically. Export what you need through the Smartlook APIs while you are still on a paid plan.

What is the official replacement for Smartlook?

Smartlook names Digital Experience Analytics, part of Splunk Observability Cloud. It is set up with Splunk's Browser RUM agent 2.0.0 or later, not the Smartlook SDK, so it is a new installation either way.

Is there a free Smartlook alternative for mobile apps?

Microsoft Clarity is free with no paid plan and records websites and Android, iOS, React Native and Flutter apps. PostHog's first 5,000 recordings a month are free and also cover those platforms. LogRocket's free plan has 1,000 sessions a month.

Can I import Smartlook recordings into another tool?

No tool on this page can import Smartlook recordings. Run the new tool next to Smartlook for a few weeks with the same user ID, then export what you need from Smartlook before your paid plan ends.