Alternatives to Lucky Orange, compared

The short answer

• You want recordings and heatmaps for free: Microsoft Clarity.
• You want a free plan from a paid tool with room to grow: Mouseflow. Its free plan records 500 sessions a month in full.
• You already use Hotjar’s heatmaps and surveys: Hotjar is now sold and signed up for through Contentsquare, and its free plan records only 5% of sessions, so expect to pay if replays are the reason you are switching.
• You care mostly about heatmaps and A/B tests: Crazy Egg.
• You only watch recordings and want them on your own infrastructure: Replayowl.
• You run a Shopify store and like the app: Lucky Orange’s Shopify app has a free plan, see below.

We build Replayowl, so we are not neutral. Every figure below comes from the vendor’s own pages as they read on the date above.

Lucky Orange today

On luckyorange.com there is no free plan, only a 7-day trial that starts after you enter a card. Build costs $32 a month billed yearly, or $39 monthly, for 3,500 sessions; Grow is $72 a month billed yearly for 10,000; Expand is $199 billed yearly from 50,000. Every plan has every feature. Paid plans keep data for 60 days, with 90, 180 or 365 days as an upgrade.

The Shopify app is priced separately and has a free plan with 100 sessions a month, then Launch at $19, Build at $39 and Grow at $89. It is marked Built for Shopify and rated 4.6 from 907 reviews. Sources: pricing, how much it costs, Shopify App Store. More in Replayowl vs Lucky Orange.

At a glance

Tool	Free option	Cheapest paid	Recordings in the cheapest paid plan	Heatmaps	Self-hosted
Lucky Orange	7-day trial; Shopify app free for 100 sessions	$32 a month billed yearly	3,500 sessions	Yes	No
Microsoft Clarity	Free, no paid plan	None	Up to 100,000 sessions per project per day	Yes	No
Hotjar	200k sessions, 5% recorded, max. 10k	$39 a month billed yearly	7k replays	Yes	No
Mouseflow	500 sessions a month	$25 a month billed yearly	5,000 sessions	Yes	No
Crazy Egg	Free plan without recordings; 30-day trial	$29 a month billed yearly	50 recordings	Yes	No
Replayowl	1,000 hosted sessions a month, or free self-hosting	$29 a month	10,000 sessions	No	Yes, AGPL-3.0

Microsoft Clarity

Clarity is free with no paid plan and includes recordings and heatmaps. Its FAQ says it records up to 100,000 sessions per project per day, and elsewhere that there are no traffic limits. Recordings are kept for 30 days, favourites and a random sample for up to 9 months. Data is stored in Microsoft Azure, and you and Microsoft are independent controllers of it. Sources: Clarity FAQ, terms. More in Replayowl vs Clarity.

Hotjar

Hotjar, now sold by Contentsquare, includes replays, heatmaps, funnels and surveys on every plan. The free plan covers 200k sessions a month with 5% recorded, up to 10k replays. Growth starts at $49 a month, or $39 billed yearly, with 7k replays. Free plans keep replays for 1 month, Growth for 2. Source: pricing. More in Hotjar alternatives and Replayowl vs Hotjar.

Mouseflow

Mouseflow has a free plan with 500 sessions a month and one month of history. Essential costs $25 a month billed yearly, or $39 monthly, for 5,000 sessions with three months of history. Click, scroll and geo heatmaps are on every plan, with attention, movement and friction heatmaps from Advanced. Funnels and form analytics are included. Source: pricing. More in Replayowl vs Mouseflow.

Crazy Egg

Crazy Egg is built around heatmaps and A/B testing. Starter costs $29 a month billed yearly and includes 5,000 pageviews and 50 recordings, with 6 months of storage; Plus is $99 with 1,000 recordings. A free plan covers web analytics, instant heatmaps and surveys but no recordings, and paid plans start with a 30-day trial. When you reach a limit, collection pauses until the next month rather than charging overages. Crazy Egg’s Shopify App Store listing currently says the app is not available. Sources: pricing, Shopify listing. More in Replayowl vs Crazy Egg.

Replayowl

Replayowl does session replay only, under AGPL-3.0. The hosted service is free for 1,000 sessions a month and $29 a month for 10,000. Self-hosted, it runs as one Cloudflare Worker with recordings in your own bucket. On Shopify it is one script tag in your theme, and it does not record checkout; see the Shopify guide.

It records whole visits across pages and flags rage clicks and console errors, and masks inputs and card numbers in the visitor’s browser. It has no heatmaps, live chat, surveys or funnels. If you use those in Lucky Orange, one of the tools above fits better. Try it in the live demo.

How we checked

We checked every figure on this page on 6 November 2026, the date at the top, against each vendor’s own pricing, documentation and terms pages, which are linked in each section. Prices are list prices in US dollars as the pages showed them to us; other regions may see other currencies, and tax can be added at checkout. We compared what the vendors publish and did not run benchmark tests of these tools. We build Replayowl, so we are not neutral; its figures come from our own pricing and docs. Hotjar’s figures were checked again on 8 November 2026 and had not changed.

Questions and answers

Does Lucky Orange have a free plan?

Not on luckyorange.com, which offers a 7-day trial that starts after you enter a card. The Shopify app is priced separately and has a free plan with 100 sessions a month.

How much does Lucky Orange cost?

Build costs $32 a month billed yearly, or $39 monthly, for 3,500 sessions. Grow is $72 a month billed yearly for 10,000, and Expand is $199 billed yearly from 50,000. Every plan has every feature.

Is there a free alternative to Lucky Orange?

Yes. Microsoft Clarity is free with no paid plan and includes recordings and heatmaps. Mouseflow's free plan records 500 sessions a month, Hotjar's free plan records 5% of sessions up to 10k replays, and Replayowl is free for 1,000 hosted sessions a month or free to self-host. See Hotjar vs Clarity.

Can I keep recordings on my own servers instead?

Lucky Orange, Clarity, Hotjar, Mouseflow and Crazy Egg are hosted only. Replayowl is AGPL-3.0 and can be self-hosted as one Cloudflare Worker with recordings in your own bucket. It does replay only, without heatmaps, live chat, surveys or funnels.

Which Lucky Orange alternative works with Shopify?

Replayowl is one script tag in your Shopify theme and does not record checkout; see the Shopify guide. Crazy Egg's Shopify App Store listing currently says the app is not available. Lucky Orange's own Shopify app has a free plan with 100 sessions a month.