Alternatives to FullStory, compared

The short answer

• You want it free and hosted: Microsoft Clarity. It has no paid plan.
• You want product analytics with replay and a published price: PostHog.
• You use replay to debug a web or mobile app: LogRocket or Sentry.
• Session data has to stay on your own infrastructure: OpenReplay or Replayowl.

We build Replayowl, so we are not neutral. Every figure below comes from the vendor’s own pages as they read on the date above, and each section links to them.

FullStory today

FullStory’s free plan records 30,000 sessions a month for up to 10 users, keeps replays for 12 months, and includes heatmaps. When you reach the cap, capture stops until the next cycle. Paid plans (Business, Advanced, Enterprise) are sold through sales with no price on the page. Data lives in Google Cloud in us-central1 or europe-west3, chosen when the account is created, with no way to move between them. Mobile app replay is an add-on. Sources: FullStory Free, plans, data regions. More in Replayowl vs FullStory.

At a glance

Tool	Free option	Cheapest published paid price	Self-hosted	Mobile app replay	Heatmaps
FullStory	30,000 sessions a month	Not published	Not mentioned	Add-on	Yes
Microsoft Clarity	Free, no paid plan	None	No	Yes	Yes
PostHog	5,000 recordings a month	$0.005 per recording after that	Yes, officially unsupported	Yes	Yes
LogRocket	1,000 sessions a month	Core, $83 a month for 10,000 sessions, billed yearly	Enterprise only	Yes	Yes
Sentry	50 replays, one user	Team, $26 a month billed yearly	Yes, Functional Source License	Yes	Not found
OpenReplay	Free self-hosting	Dedicated from $199 a month	Yes, AGPLv3	Beta	Yes
Replayowl	1,000 hosted sessions a month, or free self-hosting	Pro, $29 a month for 10,000 sessions	Yes, AGPL-3.0	No	No

Microsoft Clarity

Clarity is free with no paid plan and includes session recordings and heatmaps. Its FAQ says it records up to 100,000 sessions per project per day, and in another answer that there are no traffic limits. Recordings are kept for 30 days, favourites and a random sample for up to 9 months. It also records Android, iOS, React Native and Flutter apps.

The trade-off is control of the data. Recordings are stored in Microsoft Azure, and Clarity’s terms make you and Microsoft independent controllers, so Microsoft is not your processor. Visitors in the EEA, UK and Switzerland need a consent signal before full replays work. Sources: Clarity FAQ, Clarity terms. More in Replayowl vs Clarity.

PostHog

PostHog is the closest match if you used FullStory for analytics as well as replay. It bundles product analytics, session replay, feature flags, experiments, error tracking and surveys. The first 5,000 recordings each month are free, then replay starts at $0.005 per recording and gets cheaper with volume; product analytics includes 1 million free events a month. Free recordings are kept for 1 month, pay-as-you-go ones for 90 days, and up to a year or more on higher plans. Cloud data is stored in the US or the EU, and mobile replay covers Android, iOS, React Native and Flutter.

PostHog can be self-hosted, but its own docs call that officially unsupported and suggest 4 vCPUs and 16 GB of RAM. Sources: pricing, session replay, self-hosting. More in Replayowl vs PostHog and PostHog alternatives.

LogRocket

LogRocket pairs replay with error tracking, frontend performance, product analytics and, on Pro, AI session summaries. It now has a free plan with 1,000 sessions a month. Core starts at $83 a month for 10,000 sessions and includes heatmaps; Pro starts at $292. Both are billed yearly and priced by sessions captured. Mobile SDKs cover Android, iOS, React Native, Flutter, Ionic and Expo. A self-hosted edition exists on Enterprise. Source: LogRocket pricing. More in Replayowl vs LogRocket and LogRocket alternatives.

Sentry

If your team already uses Sentry for errors, its Session Replay may be enough. It covers web and mobile (Android, iOS, React Native, Flutter). The free Developer plan is limited to one user and 50 replays; Team costs $26 a month billed yearly and includes 50 replays, with more billed as you go. New users get 5,000 free replays a month for their first 3 months. Data is stored in the US or the EU, chosen at setup. Sentry can be self-hosted under the Functional Source License, with at least 4 CPUs and 16 GB of RAM. Sources: pricing, Session Replay, self-hosting.

OpenReplay

OpenReplay is an open source replay platform built for developers, with DevTools, co-browsing, heatmaps, product analytics and funnels. Self-hosting is free and needs 2 vCPUs, 8 GB of RAM and 50 GB of storage; the Docker Compose setup is marked experimental. A dedicated hosted plan starts at $199 a month, and a pay-per-session Serverless plan is listed without a published rate. The code is AGPLv3, with an ee/ folder under a separate license. Sources: pricing, Docker deployment. More in Replayowl vs OpenReplay.

Replayowl

Replayowl does web session replay only, under AGPL-3.0. The hosted service is free for 1,000 sessions a month and $29 a month for 10,000. Self-hosted, the whole server is one Cloudflare Worker with recordings in your own R2 or S3-compatible bucket, or a Node process with Postgres.

What it does well: whole sessions across pages, console errors on the timeline, search by your own user ID, masking in the visitor’s browser, and a recorder of about 8 KB gzipped.

What it does not do: heatmaps, funnels, analytics dashboards or mobile app replay. If you used those in FullStory, PostHog or Clarity fit better. Judge the replay quality yourself in the live demo.

Moving off FullStory

No tool here imports FullStory recordings. Run the new tool next to FullStory for a few weeks, pass the same user ID to both, and compare replays of the same visits. Export anything you need from FullStory before you close the account.

How we checked

We checked every figure on this page on 6 November 2026, the date at the top, against each vendor’s own pricing, documentation and terms pages, which are linked in each section. Prices are list prices in US dollars as the pages showed them to us; other regions may see other currencies, and tax can be added at checkout. We compared what the vendors publish and did not run benchmark tests of these tools. We build Replayowl, so we are not neutral; its figures come from our own pricing and docs.

Questions and answers

Is there a free alternative to FullStory?

Yes. Microsoft Clarity is free with no paid plan and includes recordings and heatmaps for websites and mobile apps. PostHog's first 5,000 recordings a month are free, LogRocket has a free plan with 1,000 sessions a month, and OpenReplay and Replayowl are free to self-host.

How much does FullStory cost?

FullStory's free plan records 30,000 sessions a month for up to 10 users and keeps replays for 12 months. Its paid plans, Business, Advanced and Enterprise, are sold through sales with no price on its plans page.

Which FullStory alternative has a published price?

PostHog charges $0.005 per recording after 5,000 free, Sentry Team is $26 a month billed yearly, Replayowl Pro is $29 a month for 10,000 sessions, LogRocket Core is $83 a month for 10,000 sessions billed yearly, and OpenReplay's dedicated plan starts at $199 a month.

Can I self-host a FullStory alternative?

Yes. OpenReplay (AGPLv3) and Replayowl (AGPL-3.0) are built to be self-hosted. PostHog can be self-hosted but calls it officially unsupported, and Sentry can be self-hosted under the Functional Source License. FullStory's own pages do not mention self-hosting.

Where does FullStory store data?

In Google Cloud, in us-central1 or europe-west3, chosen when the account is created, with no way to move between them. PostHog and Sentry also offer US or EU storage, Microsoft Clarity stores recordings in Microsoft Azure, and self-hosted tools keep data wherever you run them.